Errante BAU Final Thesis
ERRANTE is a travelling festival brand that turns curiosity into rebellion—one World Wonder at a time.
Errante is a concept for a cultural festival that turns curiosity into rebellion. Designed as a 360° branding project, it includes a full verbal and visual identity, an immersive event strategy, and digital activations. A rebellious, moving brand where design, tech and wonder collide.
I built Errante from the ground up: brand strategy, archetypes, tone of voice, manifesto, naming, and a dynamic visual identity blending punk energy with refined elegance. The logo is hand-drawn, imperfect on purpose, and paired with electric yellow on black to spark attention. The concept: a seven-stop traveling festival across the New Wonders of the World, where music, generative art and live interaction fight cultural indifference. I designed a modular system for print, digital and space design, plus AR experiences and real-time visual co-creation. The audience becomes an active part of the storytelling—turning each location into a living experiment powered by curiosity.