For the brand identity of Mrs. Lemon, a vibrant Yoga Café in Lisbon, I began with hand-drawn sketches to explore different concepts. Moving to Illustrator, I refined these ideas into three distinct versions of the logo, ensuring optimal legibility across different mediums. The primary logo, featuring a friendly mascot with lemons and leaves, evokes a fresh, welcoming atmosphere. This flexible visual system, including secondary and tertiary logos, ensures the brand’s recognition in various contexts while reflecting the café’s tranquil, wellness-focused vibe, much like a refreshing lemonade on a sunny day.