I developed a full visual campaign for the Nike Pegasus Trail 5 GORE-TEX, built around the claim This world was made for these shoes. Through benchmarking analysis, I mapped market gaps and turned insights into a disruptive concept: showing nature not as an obstacle, but as a playground. I directed a print and teaser-video series where motion blur, harsh textures, and partial crops amplified speed and resistance. The visuals were paired with a confident, no-excuses tone—mirroring the mindset of the trail runner. I designed layout systems using the Swoosh as a framing mask, and built a digital teaser powered by Skrillex’s energetic track to underline power and flow. The campaign merges product strength with attitude, making performance feel unapologetically raw.