This project explored the collision between ethical and unethical branding to spark dialogue through contrast. I created a full campaign imagining Pornhub using its platform to support WWF. The idea: sex is natural for humans and animals, but environmental destruction threatens wildlife reproduction. The campaign flips the script, using provocative visuals and claims like Save the wild sex and One hand for you, one for nature to catch attention. I developed a poster series showing censored animal mating scenes, mimicking adult content tropes to highlight absurd censorship around nature. A teaser video featuring actors and parody videos would redirect views into donations, with animal categories replacing genres. Typography, tone of voice, and UI were carefully adapted to blend both brands without compromising their essence.