7&5
Social Network
7&5 is my graduation project, an innovative social media platform dedicated to Generation Z. This ambitious social network aims to tackle the rapidly evolving social challenges and dynamics of this generation. It is designed to foster authenticity and meaningful connections. The platform stands out with its distinctive use of color as an identifying feature and incorporates artificial intelligence, which plays a key role in guiding users through an initial exploration of anonymity before revealing their identities.
During the development of this project, I managed the entire creative process, from designing the user interface and user experience (UI/UX) to developing the brand identity and advertising strategies. This multidisciplinary experience has enriched the project, shaping it into a comprehensive and coherent whole.