The brief: engage Gen Z in civic life. My answer: speak their language—bold, ironic, visual. I designed a series of out-of-home posters that challenged voter apathy with direct, almost confrontational questions and high-impact visuals. Using a mix of glitch aesthetics, neon overlays, and typefaces inspired by protest movements, the campaign delivered a visceral message in public space. The call to action was clear but emotionally charged. Winning first place at the NABA Awards validated the idea that graphic design can be political, social, and urgent. It also taught me something I carry into every project: design must demand attention, not just look good.