Mrs. Lemon
A warm and playful identity for a yoga café in Lisbon designed to feel like a hug from your grandma, with a twist of lemon and mindfulness.
Year:
2023
Timeframe:
1 month
Tools:
Illustrator, Photoshop, Figma
Category:
Branding & Illustration
Where wellness meets warmth
Mrs. Lemon is a branding project for a yoga café in Lisbon that brings together mindfulness, food, and community. The goal was to create a brand that felt cozy and human approachable yet distinctive.
The challenge
The client wanted an identity that reflected inclusivity, positivity, and everyday joy, without falling into typical wellness clichés. The brand had to connect with locals and travelers alike, through emotion and authenticity.
The approach
After collaborative workshops with the client, I designed a visual identity centered on “Mrs. Lemon,” a smiling mascot representing kindness and balance. The hand-drawn logo and textured illustrations evoke nostalgia, while the palette soft yellows, mint greens, and off-whites captures Lisbon’s sunlight. Deliverables included the mascot system, logo suite, custom icons, and café mockups, all tied together by a warm and inviting tone of voice.
