Errante
A travelling festival brand that turns curiosity into rebellion. Built from strategy to execution, Errante blends design, technology, and culture into a living identity that challenges indifference and celebrates human connection.
Year:
2025
Timeframe:
2 months
Tools:
Illustrator, Photoshop, After Effects, Figma, jitter, IA Veo 3
Category:
Branding & Art Direction
Curiosity as rebellion
Errante is a travelling festival brand that transforms curiosity into rebellion. Born as my final thesis project at BAU, it reimagines cultural engagement through a bold mix of design, technology, and live experiences inspired by the Seven Wonders of the World.
The challenge
Create a cultural brand that could fight indifference and inspire connection in a distracted generation. The goal was to build not just a visual identity, but a movement something that travels, evolves, and invites people to participate.
The approach
I developed the entire brand system from strategy to execution: naming, archetypes, tone of voice, manifesto, and dynamic visual identity. The result blends punk energy with refined elegance — electric yellow on deep black, hand-drawn logo imperfections, and a modular layout system adaptable for print, digital, and AR experiences. Every element was designed to turn the audience from spectators into co-creators.
